Paula Scher: On Identity

For more than three decades Paula Scher has been at the forefront of graphic design. Iconic, smart and unabashedly populist, her images have entered into the American vernacular.

Her eclectic approach to typography has been highly influential. She is known for her landmark identity for The Public Theater which fused high and low into a wholly new symbology for cultural institutions, and her recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of dimensional graphic design. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of classic American brands. Don’t miss out!


Map to Peter B. Lewis Theater at CIA below:

CIA Map



Made possible with support from:

Karen Skunta & Company




When & Where
Tue, Jun 7, 2016 6:30 PM - 8:30 PM
Cleveland Institute of Art
11610 Euclid Avenue
Cleveland, OH 44106
Currently Registered
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