A seminar in the DMI Professional Development Program.

Everyone now recognizes that insight is necessary for innovation. But understanding your customer is only the first step. How does such knowledge become active within an organization and retain its impact across the cycles of research, engineering, design and marketing? This seminar will show how organizations need to align the way they innovate across disciplines to address the increasingly complex web in which products, services, technologies and user needs are interwoven. Through case work and interactive sessions, the seminar will demonstrate methods to achieve this alignment by identifying early the value of a new proposition to both the end-user/customer and the business, and then rigorously testing and refining across the product development cycle.

Taught by Jonathan Dalton, director, Phillips Design, and Stoke Jones, director, Trends & People Research, Phillips Design.

Current AIGA members receive a discount on all DMI seminars and conferences. Click here for more information and to register for this event.