Jesse James Garrett of Adaptive Path talks about the user experience and how designers can design for engagement and deliver integrated experiences across media.

Whether you create websites or shopping malls, advertisements or mobile phones, you're designing for people. And people want to be engaged by the products and services in their lives. But how do designers "engage" people? What experiences must we deliver to provide the user experience that people demand? 

Design practices don't say much about creating engagement. As design evolves toward delivering integrated experiences across media, we need ways to understand modes of engagement and mechanisms for creating it. Jesse James Garrett shows us how. In this presentation, he'll look at ways designers of all types of products and services can provide meaningful experiences that integrate media through convergence.

Jesse James Garrett is one of the world's most widely recognized technology product designers. He is co-founder and president of Adaptive Path, a product experience design firm based in San Francisco, California. Under Garrett's creative direction, Adaptive Path has taken on product design challenges for organizations such as Google, Crayola, Intel, Wells Fargo and the United Nations. His book, The Elements of User Experience, is considered a seminal work on user-centered design. Garrett is a frequent keynote speaker addressing audiences around the world on the topics of product design, user experience and innovation. He received WIRED magazine's 2006 Rave Awarded for Technology and was named one of the 50 Most Important People on the Web by PC World magazine. 

Cost:
Registration for this event has been temporarily suspended, due to a family emergency on part of the keynote speaker. This event will be rescheduled. All current registrations will have the choice to be refunded, or registered for the rescheduled date.