Crystal Madrilejos is Vice President of Creative Strategy at Tenlo, a Cleveland-based Pipeline Marketing agency. Crystal began her career in NYC designing publications after graduating from Parsons School of Design in 2003 with a BFA in Visual Communication Design. Since returning to Ohio, Crystal expanded her experience in both agency and in-house design and marketing teams for small start-ups, mid-size software development companies, and large retail brands. Crystal also designs CCO Magazine, the online publication for Content Marketing Institute. Her design philosophy is this: Relevant and meaningful creative ideas can’t happen in isolation. Design isn’t “just making things look pretty,” but rather an overall approach to communicating and a deep understanding of how all aspects of a project work together to solve really important problems.