Talent Is Not Enough – Business Secrets For Designers



It takes more than talent to launch and sustain a successful design firm — you need solid business skills as well. In this special presentation, design management guru Shel Perkins will share insider information on crucial legal and financial issues, including how to avoid common mistakes related to hiring, intellectual property, client contracts, cash flow, and more.


Shel Perkins is a graphic designer, management consultant and educator with more than twenty years of experience in managing the operations of leading design firms in the U.S. and the U.K. He has served on the national boards of AIGA and the Association of Professional Design Firms. He is chairman of the AIGA Center for Practice Management. His best-selling book, Talent Is Not Enough: Business Secrets For Designers, is available from New Riders.

6:30 to 7:30 - Presentation
7:30 to 8 p.m. - Q&A
8 to 8:15 - Book signing

Special thanks to event sponsor Cleveland Institute of Art. 


Event Pricing  
Now open to non-members and friends!
Contributing members: $15
Supporting and Sustaining members: $10
Design Leaders and Trustees: Free
Student members: Reduced price! $5
Student nonmembers: $10
Non-members/friends: $15

Map, parking + other details
This event will be held in CIA's Joseph McCullough Center for the Visual Arts [map], Mandel Screening Room located on the 3rd floor. Attendees should park in CIA's back parking lot which is accessible via 117th Street or Mayfield Road, then enter the building through the back entrance. Once in the building, look for AIGA CLE wayfinding to help guide you to the Mandel Screening Room.

Event Contact
Laura Biel at: events@cleveland.aiga.org

When & Where
Tue, Nov 30, -0001