The Pantone Color Institute, the authority on color and color systems, recently released their 2017 color of the year: Greenery (Pantone 15-0343).

Pantone describes the color as a “fresh and zesty yellow-green shade that evokes the first days of spring.” The color was picked for its representation of rebirth and regeneration.

A marketing initiative started in 2000, Pantone has evolved Color of the Year into a cultural event for consumers and brands. How is the color picked each year? Pantone studies fashion, consumer products, art, social media, technology, and many other influencers throughout the year looking for a color that best describes the mood to reflect those trends and forecast future ones. It’s often the case that once the Color of the Year is released, it sets a new trend for brands and products to feature the color, making it more mainstream.

The recent influencers that lead to Greenery as the Color of the Year included cosmetics, cars (Mercedes and Skoda featured car models in this color), and the growing movement around protecting the environment.

What do you think of Pantone’s pick for color of the year?

To read Pantone’s full description of Greenery and view previous color of the year selections, visit the Pantone website.